Adobe’s Insight platform is a dynamic internet analytics tool that, when used properly, can be an instrumental component of successful online marketing and sales plans. Adobe offers two certification exams for IT professionals to demonstrate their expertise with Insight.
The first is a Adobe certification exam designed specifically for IT analysts who utilize Insight to plan, monitor, and collect and evaluate data through Adobe Insight. The second certification exam for this specific product is the Adobe Insight Architect exam, which is targeted to validate the skills and abilities of designers that build analytics using the Insight platform.
Both the Insight Architect and the Insight Analyst exams are often sponsored by employers as professional development initiatives for their staff. Web marketing activities are an increasingly important part of any effective sales and marketing campaign.
Notably, as these exams are fairly new to the Adobe certification program, candidates are required to complete a formal Insight training course in their focus area before taking their Adobe certification exam. Exams are offered only at the end of the formal training class; however, testing candidates are still encouraged to practice their skills and build their knowledge with tutorials and practice exams such as those offered by exam prep services like TestsLive.com before sitting for the Adobe certification exam for architects and/or analysts.